What started in 1986 as a mere coffee store evolved into the numerous cafes that dot the city. In an interview with the owner of Oren's Daily Roast, the Coffee Club at NYU learns history, Oren’s unique factor, and advice. Oren’s path to the coffee industry started when he was working at Saks Fifth Avenue. He lived in a building that had a coffee store, something that peaked his interest. “I hated doing what I was doing,” he tells the Coffee Club. He was interested in the business of coffee, inspired by the little store in his building. “It was some years before I could figure out how to go into the business.” Eventually, the pioneer, Oren’s Daily Roast Coffee and Tea, was opened on First Avenue and 82nd street on February 12, 1986. During this time, Oren took an innovative approach to coffee--on site roasting. This process used small batches of coffee that were fresh and produced a proper roast color from its quality green bean selection. Proper brewing in the store and quality brewing equipment allowed for coffee that was unparalleled. This lay the foundation for what many in the coffee industry do today. Although there are too many stores to continue on site roasting, the same principle of quality and freshness applies to the coffee roasted elsewhere. “We cup for quality, we never cup for price. It’s always what the best coffee is on the table more than anything else,” Oren tells us.
Oren’s has been around for 30 years. During this time, there have been many speciality coffee stores that have opened and thrived, yet Oren’s Daily Roast remains at the top tier. “We roast in a way that develops both body and acidity. The quality, selection, and method we use allows us to put our roast up against anybody else’s roast,” the owner tells us when asked about Oren’s uniqueness in the midst of hundreds of coffee stores and cafes. “Each store has its own center. We attract customers from a couple of blocks. People feel a great attachment to the coffee and once they taste ours, they come back.”
When asked about advice for someone looking to open up a business, Oren stressed the importance passion and knowledge about retail.
Oren’s Daily Roast can be found on numerous locations:
1144 Lexington Avenue
135 William Street
1574 First Avenue
Grand Central Market
985 Lexington Avenue
29 Waverly Place